WALMART
ADVERTISING

A marketing service that promotes products on Walmart’s website and app to boost visibility, traffic, and sales.

  • Sponsored Products – Ads that appear in search results and product pages.
  • Display Ads – Banner ads shown across Walmart’s website and app.
  • Search Optimization – Bidding on keywords to rank higher in search.
  • In-Store & Online Targeting – Reaching customers based on behavior and location.
  • Analytics & Reporting – Tracking ad performance to improve ROI.

Walmart Advertising

Walmart Marketplace is one of the fastest-growing e-commerce platforms in North America, with millions of high-intent shoppers visiting daily. But in such a competitive environment, organic visibility alone is not enough. You need a smart, data-driven Walmart Advertising strategy to get your products in front of the right audience — at the right time.

 

Effective advertising on Walmart requires much more than setting a budget. It demands structured campaigns, precise targeting, real-time optimization, and clear reporting — which is exactly what we deliver.

At AMZ Northland, we offer end-to-end Walmart Advertising Services tailored for growth-focused sellers and brand owners. From campaign setup to optimization and scaling, we manage every aspect of your Walmart Ads with a laser focus on performance, ROI, and long-term success. Walmart Connect is the platform’s internal advertising system, designed to help sellers promote their products through sponsored placements. Similar to Amazon PPC, it operates on a pay-per-click model and includes:

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    • Sponsored Products – Appear directly in search results and product pages
    • Sponsored Brands – Boost visibility for your brand and a collection of products
    • Display Ads – Retarget shoppers across Walmart.com and partner sites
    • Buy Box Targeting – Compete strategically for top placement in the Buy Box

     

    Walmart Advertising Services

    1. Ad Account Setup & Audit

    • Whether you’re new to Walmart Connect or already running ads, we begin by reviewing your current performance or creating a strong foundation from scratch. This includes:
      • Structuring your ad account
      • Analyzing existing campaign health
      • Identifying missed opportunities
      • Aligning ads with your product goals

    2. Keyword Research & Targeting

    Walmart’s algorithm behaves differently from other platforms. We perform Walmart-specific keyword research using:

    • In-platform search trend tools
    • Competitor targeting analysis
    • Long-tail and high-converting term selection

    Our goal is to drive qualified traffic — shoppers who are ready to buy.

    3. Sponsored Product Campaigns

    We set up and manage Sponsored Product campaigns that appear where it matters most: search results, product detail pages, and carousels. Campaigns are optimized for:

    • Click-through rate (CTR)
    • Conversion rate (CVR)
    • ACoS (Advertising Cost of Sale)
    • Product placement and category relevance

    4. Sponsored Brand Campaigns

    • Transparency is key. You’ll receive:

      • Weekly performance reports
      • Campaign-level breakdowns (impressions, clicks, conversions)
      • Real-time ACoS and RoAS tracking

      Strategic recommendations based on trends and outcomes

    5. Display & Retargeting Ads

    We help you re-engage lost shoppers and attract new ones through display campaigns that run across:

    • Walmart’s owned channels
    • Partner networks
    • Off-site placements (mobile apps, desktop, etc.)

    These are perfect for higher-ticket items or longer purchase journeys.

    6. Bid & Budget Management

    • We closely monitor daily spend, adjust bids based on performance data, and allocate budget toward the best-performing campaigns and ad groups. Every dollar is tracked to maximize ROI.

    7. Performance Tracking & Weekly Reporting

    • Boost your brand presence with dynamic brand banners and multi-product showcase ads. We create:

      • Custom creatives tailored to your identity
      • Campaigns that target broad or branded keywords
      • Ads that link to curated brand pages or storefronts

      This builds awareness and encourages product discovery across your catalog.

    8. Ad Strategy Refinement & Scaling

    As campaigns mature, we refine the structure and scale your efforts by:

    • Introducing new keyword segments
    • Testing new creatives
    • Expanding product targeting
    • Launching new ad formats

    We ensure your ad strategy grows with your business.

     Why Choose Our Walmart Advertising Services?

    • Marketplace-Specific Expertise: We specialize in Walmart’s platform, algorithm, and audience behavior
    • Results-Focused: We’re not just chasing clicks — we focus on conversions, sales growth, and profitability
    • Real-Time Optimization: Active management means lower ACoS and higher RoAS
    • Cross-Platform Experience: Deep insight into how Walmart ads work differently from Amazon, Google, or Meta
    • Clear Communication: Regular reporting, strategy updates, and dedicated support

    Who Can Benefit From Our Walmart Ad Services?

    Our service is ideal for:

    •  Sellers launching new products on Walmart
    •  Brands looking to increase visibility and drive sales
    •  Amazon sellers expanding into Walmart and needing tailored strategies
    •  Businesses struggling with high ACoS or underperforming ads

    (DTC) Direct-to-consumer brands using Walmart for retail expansion