AMAZON
PPC MANAGEMENT
Strategic setup, optimization, and ongoing monitoring of pay per-click (PPC) advertising campaigns on Amazon. It's aimed at maximizing product visibility, clicks, and sales while minimizing ad spend.
Amazon PPC Management Services
Amazon is a pay-to-play marketplace — and in a highly competitive environment, strategic advertising is no longer optional, it’s essential. Our Amazon PPC Management Services are crafted for sellers and brands who want to dominate search rankings, drive profitable sales, and get the most out of every advertising dollar.
At AMZ Northland, we go beyond simply running ads. We create performance-focused advertising ecosystems that align with your business goals — whether it’s launching new products, increasing visibility, or reducing ACoS while maximizing return on ad spend (RoAS).
Our team brings unparalleled expertise across North American and international marketplaces. We don’t believe in one-size-fits-all. Every campaign is uniquely structured for your brand goals and product lifecycle. Our focus not just clicks — it’s conversions, profitability, and growth. Weekly reports and regular strategy calls mean you’re always in the loop. From launching brands to reviving underperforming campaigns, our clients see real, measurable improvements in their ACoS and sales velocity.
1. Full Campaign Setup & Audit
We analyze your current campaigns (if any), assess performance, and restructure them for efficiency. For new accounts, we build campaigns from the ground up — tailored to your brand, goals, and market segment.
2. Advanced Keyword Research
Using industry-leading tools, competitor data, and Amazon’s own search trends, we identify:
- High-converting keywords
- Long-tail opportunities
- Negative keywords to avoid wasting budget
We target keywords that matter — not just to drive traffic, but to drive sales.
3. Sponsored Ads Strategy
We manage all ad types:
- Sponsored Products: Drive immediate visibility and conversions
- Sponsored Brands: Increase brand awareness and highlight multiple products
- Sponsored Display: Retarget shoppers and increase repeat sales
Each ad type is structured to maximize visibility while maintaining profitability.
4. Bid Management & Optimization
Our team constantly monitors bids and performance. We adjust in real-time based on:
- ACoS (Advertising Cost of Sale)
- RoAS (Return on Ad Spend)
- Conversion rates
- Keyword performance
This ensures your ad budget works harder and smarter.
5. Negative Keyword Implementation
We actively eliminate unprofitable search terms to prevent ad spend waste. This keeps your campaign clean, focused, and conversion driven.
6. Daily Monitoring & Weekly Optimization
We review campaigns daily and make necessary adjustments to:
- Pause underperforming ads
- Scale high-performing ones
- Shift budgets dynamically based on trends
Every week, we deliver detailed reports so you’re always in the loop.
7. Reporting & Analytics
Transparency is key. You’ll receive:
- Weekly performance reports
- Keyword insights
- Campaign-level profitability
- ACoS and RoAS tracking
We simplify data into insights that drive smarter decisions.
